BENEFITS TO YOU
Learn how to manage marketing communications in a structured, strategic way, so that you don’t waste budget. Take control of the marketing communications process, being more assertive in directing communications.
Align your communications with corporate strategy, marketing strategy and brand, write a marketing communications plan and increase the effectiveness of your campaigns. The overall result will be enhanced status and career prospects while you deliver better results for your organisation.
WHO SHOULD ATTEND?
The programme is for marketing communications managers, marketing managers and product managers who need to adopt a structured approach to marketing communications. It is also relevant to executives who aspire to become marketing communications managers.
It is applicable to those in business to business, consumer and not-for-profit organisations.
It is both strategic and tactical and is designed for delegates who already have some experience in marketing communications.
WHAT YOU’LL LEARN:
Assess your organisations current marketing communications and suggest improvements
Create an effective and workable marketing communications plan
Conduct the right research on which to base the plan
Set clear communications objectives
Construct a strategy that is in line with corporate strategy, marketing strategy and your brand
Define the right target stakeholders and ensure that the right messages and propositions are communicated to them
Use the most appropriate tools of communication and ensure that they are working in harmony
Measure the results of your communications plan
Select an agency, brief them and evaluate them.