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Managing Marketing Communications


Course Outline

This workshop outlines how to plan, coordinate and integrate the tools of communication to meet clearly defined objectives. You will learn how to manage the communications process, develop and deliver the right propositions to stakeholders inside and outside your organisation.

We’ll take you through all the important steps of constructing a credible marketing communications plan, showing you how to manage each element. What’s more, we’ll invite you to submit a marketing communications plan, six weeks after the programme, for individual feedback from our course director.

table hands team


Learn how to manage marketing communications in a structured, strategic way, so that you don’t waste budget. Take control of the marketing communications process, being more assertive in directing communications.

Align your communications with corporate strategy, marketing strategy and brand, write a marketing communications plan and increase the effectiveness of your campaigns. The overall result will be enhanced status and career prospects while you deliver better results for your organisation.


The programme is for marketing communications managers, marketing managers and product managers who need to adopt a structured approach to marketing communications. It is also relevant to executives who aspire to become marketing communications managers.

It is applicable to those in business to business, consumer and not-for-profit organisations.

It is both strategic and tactical and is designed for delegates who already have some experience in marketing communications.



Assess your organisations current marketing communications and suggest improvements

Create an effective and workable marketing communications plan

Conduct the right research on which to base the plan

Set clear communications objectives

Construct a strategy that is in line with corporate strategy, marketing strategy and your brand

Define the right target stakeholders and ensure that the right messages and propositions are communicated to them

Use the most appropriate tools of communication and ensure that they are working in harmony

Measure the results of your communications plan

Select an agency, brief them and evaluate them.

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Course Outline

How to take this course

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