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Homepage / Management and Leadership / Managing Projects and People

Managing Projects and People


Course Outline

Marketing is all about innovation and creativity, providing lots of challenges when it comes to managing a project process and the diverse range of people marketing project teams attract.

This course focuses on helping project managers to manage the detail while also achieving the bigger picture. Learn about a marketing project process that allows clear communication designed to keep the whole project team on track. Learn how to keep project influencers motivated and committed, as well as managing stakeholder expectations from project conception through to delivery.

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This course provides a logical process for successfully managing a wide variety of projects. Your organisation will benefit from the fact that you feel confident about managing challenging projects, with a solid process in place to support them. Crucially, we also focus on project leadership and how to motivate teams and communicate in ways that ensures everyone gives their best. For website – please complete all fields.


This course focuses on, not only, the project management process but the team skills needed to support that. It is therefore designed for new or experienced project managers without formal project management training, seeking the tools and skills needed to manage their team through to a successful project completion.


Be a project leader – balancing your commitment to the team and the project.

Define project scope, managing changes and risk.

Plan a project, prioritise and deliver a plan of action.

Work to deadlines and deliver within budget and on time.

Motivate individual team members and gain their buy-in.

Build project team understanding and manage team dynamics.

Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue.

Understand the difference between a problem and a crisis and how to cope.

Manage stakeholder expectations.

Evaluate the success of a project.

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Course Outline

How to take this course

In-company Training

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