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Managing Social Reputation


Course Outline

This workshop explores what consumers and customers think about brands on social media and what businesses need to do about it helping protect your organisation’s reputation both responsibly and effectively. Topics covered include:

Defining what’s acceptable for your brand

Introducing best practice thinking into your organisation

Putting the right processes and policies in place to manage your social reputation

Aligning social media presence across employees, alumni, partners and other stakeholders.


social media


Understand how to protect and manage your organisation’s reputation online.

Audit your organisation’s processes and policies and develop an action plan.

Learn from best practice and how to incorporate it into your organisation.

Share knowledge and experience with peers across sectors.


This course is suitable for marketers and non-marketers alike.

A must for anyone involved in managing online reputation or implementing marketing initiatives through social media channels.

Marketers, HR and customer service professionals will particularly benefit.

The only pre-required knowledge is an understanding of your organisation’s presence on social media.


Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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