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Marketing Communications Masterclass


Course Outline

Understand what makes the difference in great marketing communications. This masterclass will provide you with a clear focus on planning, creating, implementing, delivering and analysing campaigns, in house or alongside other specialist partner agencies.

Marketing communications


Become more effective at creating and managing insight driven communications campaigns that deliver on your objectives. Instil a customer-centric approach to generate campaigns that motivate your key audiences. Understand what it takes to provide a great brief and guide your agency or internal team. Initiate effective methods to measure and evaluate success.


Understanding ‘Great’ Communication Campaigns – Case Studies

Communication Essentials – Exercise

Customer Profiling – Identifying Desires and Needs – Exercise

Communications Planning & Scoping Approach

Developing your Communication Brief – Exercise

Creating Brand Communications Ideas – Exercise

Developing your Key Messaging – What & How to Say It – Exercise

Integrated Brand Communication Strategy Development Exercise

Presenting/Assessing Brand Communication Ideas

Developing Targeted Media Strategies & Plans – Exercise

Setting Communication Budgets & Creating a ROI Template

Measuring Communications Performance – Exercise

Creating your Personal Communications Plan

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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