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Marketing The Brand

Intermediate

Course Outline

This workshop highlights how understanding and applying the brand’s equity, together with robust brand planning, unlocks effective marketing and the competitive edge. Learn how to plan, build and apply the brand to meet your existing and emerging customers’ needs and wants. Understand how an effective brand plan is built and develop skills in how to align customer and brand strategies through a well-planned integrated marketing mix.

brand bottle

BENEFITS TO YOU 

use key tools to explain and manage brand architecture within a portfolio

carry out a robust brand audit you can then apply to strategy

construct powerful positioning strategy

align customer, brand and business objectives

create the components of an effective brand plan

use brand identity and positioning as a base for communications, including new media

use measurements that demonstrate the success and health of your brand and support the business case

WHO SHOULD ATTEND?

Suitable for managers looking to progress or develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product or service based brands – including business market will all benefit. Course content is appropriate to both consumer and business markets with appropriate case studies dialled up dependent on the group.

WHAT YOU’LL LEARN:

What are the specific topics they will learn about on the course that will lead to improvements in the workplace?

Undertake robust brand audit and apply to strategy

Explain and manage brand architecture within a portfolio using key tools

Construct powerful positioning strategy

Alignment of customer, brand and business objectives

Components of an effective brand plan document

Alignment of brand and customer strategies through a planned marketing mix

Use measurements that demonstrate success and health of your brand and support the business case

 

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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+44 (0) 207 231 6139

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info@themarketors.com

Enquire about this course