BENEFITS TO YOU
use key tools to explain and manage brand architecture within a portfolio
carry out a robust brand audit you can then apply to strategy
construct powerful positioning strategy
align customer, brand and business objectives
create the components of an effective brand plan
use brand identity and positioning as a base for communications, including new media
use measurements that demonstrate the success and health of your brand and support the business case
WHO SHOULD ATTEND?
Suitable for managers looking to progress or develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product or service based brands – including business market will all benefit. Course content is appropriate to both consumer and business markets with appropriate case studies dialled up dependent on the group.
WHAT YOU’LL LEARN:
What are the specific topics they will learn about on the course that will lead to improvements in the workplace?
Undertake robust brand audit and apply to strategy
Explain and manage brand architecture within a portfolio using key tools
Construct powerful positioning strategy
Alignment of customer, brand and business objectives
Components of an effective brand plan document
Alignment of brand and customer strategies through a planned marketing mix
Use measurements that demonstrate success and health of your brand and support the business case