Brands represent the organisation’s most important assets yet few organisations have the capability to successfully assess brand performance and establish the link between the brand and business performance. Many organisations lack a formal and systematic programme of metrics and analytics that enable them to assess brand impacts and ROI.
Marketers new to the brand measurement or who are preparing or reviewing a brand plan. It is also invaluable for senior managers having to evaluate the brand plans and justify brand related investments.
This workshop will provide guidelines and best practice examples to support you in developing more effective measures of brand performance. Supported by presentations, exercises, discussions and video the focus throughout this workshop is to deliver practical knowledge and applications that can be applied in your organisation.
