Media Training

Intermediate

Learn how to successfully engage and work with the media.

Duration: 1 day

Overview

In today's technologically driven world, the opportunity for worldwide news and media coverage has never been greater. The challenge is how to engage the media and gain media placements and pickup. Messages therefore need to be short, sharp, accessible and credible to engage the journalists and their readers, listeners and viewers. Messages must stand out, you must become a storyteller. This workshop will show you how to develop and deliver outstanding messages which which will convince and persuade your target audiences.

Who Should Attend

This interactive workshop is suitable for those in marketing, public relations, middle management, spokespeople responsible for promoting the reputation and brand of an organisation within the media. It's ideal for anyone who may need to speak with journalists over the phone, or have to participate in radio and TV interviews.

Benefits

Delegates attending this workshop will be equipped with the necessary skills and confidence to handle the media effectively, no matter what the situation. They will benefit from being able to get to the point quickly and engage the media by making their messages short, sharp, relevant and accessible.