New Competition Strategies

Intermediate

Powerful thinking and tools to beat the competition

Course Code: VS07

Duration: 2 days

Overview

Companies that grow and change are companies that know how to build robust strategies that secure and sustain competitive advantage. The concepts of strategy and competitive advantage are at the very heart of business success. The big challenge in the 21st century is that almost all businesses are becoming more complex, more competitive and more international.

This programme on new competition strategies focuses on two central and vital concepts – 'strategy' and 'competitive advantage'. It is relevant to new and seasoned managers in every part of the organisation because increasingly managers need to understand how their part of the business contributes to these two important issues – building a robust strategy and sustaining competitive advantage.

Who Should Attend

The programme is specifically for B2B or B2C marketing, research, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of competition. It is particularly beneficial to those who are required to make their organisation much more competitively focused, and is both strategic and tactical in content.

Benefits

This programme will explore the drivers of a firms competitive advantage from short-term decisions, such as understanding the impact of a competitor's new offer, to more advanced decisions such as devising a strategic plan to react to disruptive competitor offerings. We will take a look at modern competitive strategies as well as how we prepare the organisation to handle constant market challenges.

Learning Outcomes

• Distinguish between low cost, differentiation, focus and best cost strategies
• Implement low cost strategies in your organizations to gain cost advantages over rivals
• Recognise and apply differentiation strategies in your organisation to gain differentiation advantages against rivals
• Apply basic concepts, tools/frameworks of blue ocean strategy to create a new market place and put this into action
• Competitive market intelligence techniques
• New competition strategies and frameworks
• How to evolve the business model of the firm to digital
• How to achieve sustainable competitive advantage
• Disruptive innovation opportunities
• Competition in the value chain
• Inorganic (alliances and channels) competitive strategies
• Which industries, markets and segments to enter or exit?
• Which advantage should I develop or build on?
• How to create value for customers in a better way than competitors?
• How to assess the challenges and seize the opportunities of digital disruption?
• How do strategic decisions impact shareholder value?