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    Persona Development

    Introduction

    Design and customise propositions using persona development

    Duration: 1 day

    Overview

    A ‘Persona’ is a fictional representation of an actual customer, buyer, service user, and target audience which is used as a common reference point to describe segmented sub-groups that an organisation wants to target.  By creating a fictional character to embody characteristics, personas help ensure that your work stays focused on people, rather than an abstract description of the group they are said to represent.

    Who Should Attend

    This workshop is ideal for anyone involved in marketing, customer research, Marketing planning, product development, brand development. We require delegate participation to discuss different customer types, including their various frustrations, needs and personal details to bring Personas to life.

    Benefits

    This workshop will help you understand who your customers are, what their central drivers are and how you can start using this knowledge in your marketing efforts. It will allow you to be one step ahead and help you to create content to guide them through each step of their buying journey.

    Learning Outcomes

    • The application of persona development
    • Develop clear definitions of typical buyers
    • Uncover customer segments
    • Generate a clear sense of the ‘journey’
    • Deliver clearer, more targeted marketing content
    • How to develop buyer personas
    • How to collect data from key stakeholders
    • A methodology for collecting customer insights
    • Marketing and buyer personas

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

    E Learning

    Public Courses

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      Enquire about this course

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