The rapid expansion of communication platforms (social media, physical media) now provides new opportunities to meet customers at various times of day.
So understanding relevant customer segments/markets and delivering compelling consistent communications is a powerful way to make meaningful brand connections. This programme will also demonstrate how significant customer insights can translate into inspired creative ideas.
The programme is specifically for B2B or B2C marketing communications, product marketing, value proposition marketing managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of marketing communications. It is particularly beneficial to those who are required to make their organisation much more customer-focused, and is both strategic and tactical.
Participants will also gain a perspective on the real-world challenges when developing a fully integrated marketing communications plan.
Through the use of exercises and analysis of current real-world campaigns, participants will learn two essential skills: the knowledge and tools to develop effective integrated marketing communications campaigns, and the skills and commitment to break through organisational barriers and silos to execute campaigns flawlessly.
