Powerfully learn how to deliver business stories in a highly engaging and vivid way. Managers and successful leaders know the powers of storytelling and use them to connect with their teams, customers, funders, partners and the media.
Great leaders are great storytellers. Storytelling garners attention and communicates your ideas, information and message in an engaging and memorable way.
The programme is designed for marketing, sales, product and strategy managers and directors. It is particularly beneficial to those in marketing communications or value proposition development functions.
This programme shows you how to move beyond data, facts and information and harness the power of ‘storytelling’. Storytelling is a proven technique used by authors, journalists and thinkers which can have a dramatic impact on the way you, your company and your agencies communicate with your prospects and customers. Powerful storytelling and messaging develops leaders who want to stand out and inspire, managers who want to motivate and get things done, marketers who want to make an impact for their product or service and for everyone in business who simply wants to make 'their story' heard.
• Why storytelling for business is the most important business skill for modern leaders
• The difference between storytelling and storytelling for business
• The importance and applications for storytelling for business
• The six storytelling for business styles
• Crafting your stories - the six types of story
• Making your stories "chime" - the ten step story structure
• Practicing and delivering your stories
• Evangelising your stories
• Building storytelling into your day-to-day business.
• Consider the importance of storytelling as an influencing tool
• Analyse the audience needs, wants and hooks
• Craft or select stories to meet specific communications needs
• Apply lessons learned from stories, relating them to current situations
• Link storytelling to behaviour change, 'action triggering
