Marketing is globalised; marketing is digitised. The days of isolated or shielded markets closed to foreign suppliers or competitors are no more.
All companies now operate in an international environment where customers can be scattered around the globe and new entrants can emerge from any economy with a number of different business models and cost structures.
The programme is specifically for B2B or B2C marketing, research, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of strategic marketing. It is particularly beneficial to those who are required to make their organisation much more strategically focused, and is both strategic and tactical in content.
This programme will sharpen your strategic marketing skills, including designing, organising, executing and evaluating marketing activities in this complex global environment. You will explore today’s big marketing challenges, such as the impact of social media on brand management, low-price competition and market commoditisation.
Reframing current challenges as lucrative opportunities and providing participants with a great suite of conceptual and practical strategic marketing tools and frameworks, you will return to your workplace ready to make a real difference for your customers, partners, industry and business.
