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Profitable product management

Intermediate

A career development programme for product managers

Course Code: TM63

Duration: 5 days

Overview

The buck stops at the product managers and he/she is fully accountable for the day to day management of the products. Those who work in product management must be razor sharp to effectively manage, market and drive products and portfolios to continued and sustainable growth.

Who Should Attend

Anyone involved in product conception, development or management, and / or responsible for managing and marketing those products. Delegates typically include:

Product managers, Marketing managers, Product development managers, Technical product managers and developers, Business unit heads.

Benefits

Over the course of five days you will be shown methodologies covering; analysis, positioning strategies, go-to-market, strategic pricingĀ  and financial metrics. You will develop the confidence in product management implementation andĀ  effectively respond faster and more effectively to business opportunities and threats.

Learning Outcomes

  • Formulate a structured analysis
  • Accurately develop a positioning strategy
  • Devise a comprehensive go-to-market plan
  • Build a robust product portfolio
  • Price for product managers
  • Influencing and stakeholder mapping
  • Understand and the financials and profitability
  • Value: what is it?

How to take this course

In-company Training

E Learning

Public Courses

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+44 (0) 207 231 6139

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info@themarketors.com

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