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Homepage / Digital Marketing / Search Engine Marketing

Search Engine Marketing


Course Outline

Search engine marketing (SEM) choices grow every year, so the key to success is planning and management, along with audience and technical knowledge. This workshop is designed to take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding of, and more confidence in, dealing with this constantly evolving area.


We cover topics including how to:

plan for success in the constantly changing world of search

plan activation within your organisation

understand the budgets and resources needed

manage and measure organic and paid search to defined goals



You will benefit from a structured SEM planning that focuses on delivering to your KPIs ensuring that SEO and paid search ads will increase their return on investment. Learn how integration across search, social and websites is essential for success. You will be confident to produce results from your PPC and future organic search marketing.

For website – please complete all fields.


This SEO / SEM training course is aimed at any marketer seeking to understand how to plan and work with this essential channel in today’s increasingly digital world. The Search Marketing course structure assumes you are planning or do use Google or Bing as promotional channels to your audience and need to plan the tactics of SEO & PPC to deliver success.


Knowledge of the terminology and best practice of SEM, SEO and PPC.

Judge a search agency / consultant’s abilities.

Look for ‘red flags’ for poor quality work.

How to integrate Search with Social Media campaigns

Planning Search Marketing into both On & Offline campaigns

Google AdWords campaign fundamentals

How to plan future proof SEO

Essential SEO to make a website more Search Engine Friendly

Simple link building for any company

Measurement in a keyword “(not provided)” world

Downloadable Resources

Course Outline

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In-company Training

E Learning

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