Search engine marketing (SEM) choices grow every year, so the key to success is planning and management, along with audience and technical knowledge. This workshop is designed to take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding of, and more confidence in, dealing with this constantly evolving area.
We cover topics including how to:
plan for success in the constantly changing world of search
plan activation within your organisation
understand the budgets and resources needed
manage and measure organic and paid search to defined goals