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Homepage / Digital Marketing / SEM: Advanced PPC

SEM: Advanced PPC


Course Outline

Learn how to grow your PPC advertising campaigns beyond simple keyword into a profitable investment of your marketing budget. Learn how your business can apply test-and-learn methodology to your paid search advertising utilising the opportunities of social, mobile, local, shopping and video search.


Develop a fully researched PPC campaign and how to put a practical campaign into place. Learn about the important factors in PPC too substantially reduce cost-per-click and CPA while maintaining growth. You will also benefit from increased paid search advertising value and ensuring valuable opportunities aren’t missed.


Marketing or web managers who are required to plan and implement a PPC campaign in B2B or B2C markets. They will have either had experience of planning and running Google AdWords programs or have attended the Introductory Search Engine Marketing course.


The principles of Paid Search and Quality Based Bidding (keywords, creatives, bids and landing pages) that drive success in Paid Search.

The key influencers on a PPC campaign.

How to perform keyword research to identify your audience and beat a competitor.

How to build a ROI model for any PPC market including for premium CPC.

How to identify the best bid position.

Apportioning PPC spend according to your aims.

How to get better results from your existing campaigns.

Collecting, measuring and managing PPC reporting.

Developing the right PPC mix for your market.

PPC copywriting that works for both the Search Engines and your audience.

How to put together a workable PPC plan.

Integrating Products and your PPC program.

How to select an external search agency

Working more efficiently with your Agency.

Using the right tools for the job.

Optimisation for Web, Social, Video, Shopping and Mobile.

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Course Outline

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In-company Training

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