BENEFITS TO YOU
On completing the course you’ll find your confidence in SEO improved resulting in your planning for better results, winning project budget from higher management, and delivering better ROI. It will also direct you in working with your SEO agency to make the campaign a success.
`You’ll also be able to future proof your SEO plans against the algorithmic changes that will inevitably occur. While your organisations will increase the value of its non-paid traffic to its website.
WHO SHOULD ATTEND?
Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs, or have attended our one day introductory Search Engine Marketing course.
To maximise the value of the course, delegates can bring access to their own Google Webmaster Tools and Google Analytics accounts and raise any SEO programme specific issues.
WHAT YOU’LL LEARN:
The four principle SEO signal groups that drive success in natural search.
Content; links; users; trust.
Keyword and SEO research.
How to build a ROI model.
Identifying the existing strengths of your website and how to improve them.
Apportioning SEO spend.
Collecting, measuring and managing SEO reporting.
The right SEO mix for your market.
Building your own SEO toolbox.
Integrating social media and your SEO program.
Selecting and working with an SEO.
Optimisation for web, video, shopping etc.