BENEFITS TO YOU
You’ll leave up-to-speed on social media marketing’s latest tools and techniques, with the confidence to use these key marketing channels. You’ll also have learnt about:
how the world of marketing is evolving
social media trends
key social media channels including Facebook, Twitter, YouTube and blogging, LinkedIn and Google measurement tools
WHO SHOULD ATTEND?
Marketers who need to know more about social media, so they can assess its relevance, plan an approach or implement social media.
Individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.
This is not designed as a follow on to Social Media Marketing or Social Media Masterclass.
WHAT YOU’LL LEARN:
Social media trends and implications for marketers
Distinguish between different forms of social media marketing activity.
Assess the value of social media to your business.
Review where your brand and products are being discussed.
Measure the effectiveness of social media
Monitoring and influencing social networks.
Build social media into a campaign.
Develop a blogging plan
Best practice for using Facebook, Twitter, Linked In, Google Plus and YouTube.