Sponsorship can be challenging, but when planned and implemented effectively can deliver great results. Whether you are responsible for buying, selling or managing sponsorship arrangements this workshop will enable you to approach the right partners and know precisely who you need to talk to, how and why. Presentations, case studies, group work, and scenarios will be used throughout the workshop alongside the assessment of your own corporate experiences.
This course is for all those who are responsible for buying, selling or managing sponsorship opportunities, be that in a sales, business development, marketing or communications role - everyone has a part to play and would benefit from having a holistic approach to the world of sponsorship.
Understand the world of sponsorship and how to approach the right partners. Develop a greater appreciation of how to evaluate sponsorship options, negotiate deals and buy and sell sponsorship that delivers to its objectives cost-effectively.
