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Storytelling In Marketing

Intermediate

Course Outline

Have you ever wanted to create presentations that are more effective, compelling, insightful and actionable?

Brands need to move beyond data, “facts” and information and inject the magic of storytelling into their marketing to tap into people's emotions. Storytelling is a proven technique that can have a dramatic impact on the way you, your company and your agencies communicate. It is an essential part of content marketing that helps craft messages to clients in the most engaging way.

story book

BENEFITS TO YOU

After completing this course, you will be able to communicate more naturally and effectively and with greater impact. Through effective storytelling you can change consumer perceptions of your brand and engage people to repeat the narrative on your behalf.

Learn how your brand narrative can tell both potential and existing customers who you are, what your values are, and what makes you special and unique.

WHO SHOULD ATTEND?

Marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers. (all levels from Director downwards).

Those who present data or research will find it particularly useful, such as: research agencies, media agencies, ad agency planners and account managers, client insight/research teams, sales managers etc.

WHAT YOU’LL LEARN:

You will learn how to think, speak and present in stories

Create a thread of structure, rather than ‘just one thing after another’.

Understand the influence of emotions on customer behaviour

How to leverage the social influence of your customers, employees, fans and supporters

Create valuable content that will drive traffic and interest in your brand

Write less and think more.

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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