Course Outline
In today’s competitive markets, success depends on the quality and effectiveness of market-led strategic planning. Transforming product facing, financially driven strategies into effective market-led approaches isn’t an easy process but it’s increasingly recognised as key to organisational success. We tackle the critical issues head on, enabling you to create competitive advantage and improve your marketing investment.
The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally driven. Today’s changing business environment drives the continual search for competitive advantage; this workshop is designed to provide delegates with the knowledge, tools and techniques to achieve this. The programme includes mentoring and clinic sessions ensuring delegates have the confidence and support to instigate changes in their own business context.
The split-module structure (two and two days) provide a vital opportunity to reflect on and consolidate the learning from module one and to develop a product and work-related project for presentation and development on module two.
One-on-one coaching via virtual classroom support between modules enables maximum use to be made of the available time. The result is a uniquely practical and useful programme.
