Strategic Marketing Planning

Who Should Attend

This course is for all those involved in the development of marketing plans. It will suit those managing smaller businesses needing to review their marketing strategy or marketing managers from larger organisations.

Benefits

Delegates attending this Strategic Marketing Planning workshop will learn  the steps to undertake a marketing audit to support a marketing plan for their organisation. As part of the plan they will be taught segmentation techniques to identify their key target audience and be shown how to set clear, measurable objectives and the importance of analysis to measure and refine the plan to ensure it is future proof.

Learning Outcomes

• Marketing orientation
• What determines a marketing-led company?
• The elements of the marketing mix
• The classic four P’s of marketing explained
• Adapt a plan to brand/market needs
• The planning process for different brands
• The tools of strategic marketing planning
• Segmentation, targeting and positioning
• Identify the company’s key target segments
• Competitive advantage analysis
• Marketing research
• Setting goals and objectives
• Measurement and evaluation