The economy is squeezing resources in-house and firms are promoting technical experts into a sales role. “But I wasn’t recruited as a salesperson” you hear, and indeed they weren’t. This workshop will supply this accidental salesperson with the processes and techniques to help them achieve their new sales targets without appearing overtly “salesey”. The expert technical salesperson is the future of selling. Buyers don’t want to full time salesperson anymore, they want value and the value is provided by the technical expert who also moves the buyer through the sales process.