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The Business Model Canvas


Map out success and avoid failure

Course Code: TM157

Duration: 1 day


Your business model can make the difference between market success and failure. This workshop explores this strategic management and lean start up template. The Business Model Canvas on one page lays out both what you do (or want to do), and how you go about doing it. The Business Model Canvas is an excellent tool that enables you to map out our business strategy and discuss with clarity conversations around business and marketing strategy. It lays out the crucial activities and challenges involved and how they relate to each other and will show you how to apply it to your business.




£ex VAT

Who Should Attend

This course is designed for small business owners, marketing practitioners or managers who want to learn how to build competitive strategies that map organisation resources and competencies to customer and market opportunities around a structured business model. No prior experience of business models or business strategy is required. The workshop is interactive and applied to each attendee’s organisation context.


By attending this workshop, you will learn how to navigate your businesses direction in a simple, effective and flexible way. The customer value proposition is at the heart of the tool and you will be forced to think deeply with a customer centric mindset.

Learning Outcomes

• Appreciate the benefits of using the Business Model Canvas
• Understand why business models are important
• The Business Model Canvas in relation to your own organisation
• How to improve your approach to business and marketing strategy development
• Identify and describe the nine different elements
• Integrating the Business Model Canvas into your marketing strategy
• Evaluate and assess examples of business models

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

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