Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight, allow you to communicate those insights to the business and provide a framework for applying the insights to your strategy.
This course is for anyone responsible for getting the most out of the research that’s conducted in their organisation and applying it to their growth strategy. It involves a ‘hands-on’ individual assessment of your insight generation process, looking at which people should be involved and how insights can be embedded at the heart of your strategic process.
We’ll use examples and case studies to highlight:
the business value of an insight
driving a fact-based, data-to-insights journey
developing analytical skills and applying critical thinking
adding value to the strategic process