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Using Research to Enhance Customer Insight

Course Outline

In order to carry out meaningful customer insight, you need to master a range of skills, and establish a firm grounding in market research, or else the ‘big data’ which is often referred to is not much use. Throughout this course, you will be trained to look for, recognise and generate insight, and to use this to make more effective decisions for your business.

Using market data to generate insight requires an in-depth understanding of your customers’ attitudes and behaviour. This course aims to prepare you for this requirement by focusing on the data you need and the different ways to obtain it. We’ll also equip you to make this information accessible and apply it to business decisions.

Who should attend this course?

  • Professionals responsible for collecting market data and distributing information to management.
  • Those working in a marketing role; potentially new to market research and information.

What you will learn

  • An understanding of the value of insight and how to apply it to your business.
  • Where to find information which you can use to generate insight
  • How to use information already gathered, both internally and externally, to the advantage of your business
  • Understanding the needs of your customer base and able to use techniques to monitor satisfaction levels and assess company performance
  • To conduct a market survey using appropriate methodologies
  • To analyse market research data, both qualitative and quantitative
  • Creative ideas about how to collect and interpret customer data
  • Confidence to construct a planning process using relevant market information

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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