In order to carry out meaningful customer insight, you need to master a range of skills, and establish a firm grounding in market research, or else the ‘big data’ which is often referred to is not much use. Throughout this course, you will be trained to look for, recognise and generate insight, and to use this to make more effective decisions for your business.
Using market data to generate insight requires an in-depth understanding of your customers’ attitudes and behaviour. This course aims to prepare you for this requirement by focusing on the data you need and the different ways to obtain it. We’ll also equip you to make this information accessible and apply it to business decisions.