Value Based Selling & Pricing

Who Should Attend

The programme is specifically for B2B or B2C sales, pricing, marketing, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and does not require prior knowledge of customer value selling, pricing or marketing. It is particularly beneficial to those who are required to make their organisation much more customer value focused, and is both strategic and tactical in content.

Benefits

Designed to keep the customer as the focus of every sales engagement, this intensive programme enables selling, marketing and pricing professionals to substantively increase win rates, revenue and profit production.

Learning Outcomes

• Provide a higher and differentiating value to buyers
• Learn not just what you sell, but more importantly, how you engage
• Align effectively with buyers at every stage of their purchase decision process
• Understand the critical business issues or potential missed opportunities
• Understand value-based pricing methodologies and how to apply them
• Engage transparently with buyers throughout the buying process
• Learn how to create value propositions
• Develop customer value communications skills
• Co-create valuable solutions with buyers
• Collaborate as equals with buyers throughout the selling process