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    Writing Winning Proposals

    Intermediate

    Develop convincing and compelling proposals

    Course Code: TM75

    Duration: 1 day

    Overview

    Any organisation selling high value products or services business-to-business needs to write winning proposals. The selling process normally involves the development of detailed, tailored proposal documents. These have to achieve the highest standards to help the company and individuals achieve their business development objectives.

    The teams responsible for proposals are usually trained to be highly competent technically. However, there is often a need to develop a common language and style for proposals to make the production process more efficient and effective.

    Who Should Attend

    This course would be beneficial for new and experienced sales staff, Key account managers, Bid and tender managers, Marketing departments and Senior staff who wish to brush up their proposal writing skills.

    Benefits

    By attending this workshop you will learn how to write sales proposals more quickly and effectively, you will adopt a more convincing and persuasive style  and be tuned into your audience allowing you to write business winning proposals that make you stand out from your competitors.

    Learning Outcomes

    • Defining the reader, client needs
    • Organising information (Mind Mapping )
    • Identify the key selling points
    • Define the precise communication objectives
    • Planning and structuring the proposal
    • Use of plain English for clarity
    • Presenting Price
    • Demonstrating value
    • Document layout options
    • Proofreading
    • Sense checking
    • Sending the proposal
    • Following up the proposal

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

    E Learning

    Public Courses

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