Trusted by some of the worlds biggest brands and organisations.

What is Google Shopping and why should I use it?

Google Shopping is a product discovery experience, it's Google’s price comparison service that makes it easier for users to research purchases and find out different pieces of information before purchasing like, Price, Size, Style, Colour etc from the Product Listing Ads (PLAs)

Your success as an online merchant hinges on your ability to attract and convert new customers. Google shopping ads are an excellent way to achieve this with ads appearing on the search results page when users are searching for specific products or product details.

A whopping 76.4% of retail search spend is driven by Google Shopping advertisements. Make sure your business is capitalising on this trend and contact the account management team today!

Our Google Shopping Management Services help drive traffic and sales for maximum returns on advertising spend (ROAS).

Drive more traffic and sales online and in-store with Google Shopping. We create campaigns that are designed to focus on optimising your product feed so your merchandise competes more effectively within the product listing ads (PLAs) and search results.

We use a preferred suite of optimisation tools that analyse your market and competitors and apply unique enhancements to allow your business to appear before your competitor. We optimise every product attribute within a feed, and are able to completely rewrite names, descriptions, and features without changing your original feed or website.

Google Shopping Management Services

Optimisation & Management

We ensure that product feeds are operating efficiently and effectively by monitoring and managing the process daily.

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Product Level Bidding

We adopt a lean and agile approach throughout the process which enables us to analyse performance and ROI of each product allowing for real-time account improvements.

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Retargeting

By monitoring site interactions, we help you understand the user behaviour, their journey and help target them more effectively for maximum returns.

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Our Ad Management Process

01

Dedicated Account Management

Every client campaign is handled by a dedicated and experienced account manager who is google ads certified. Acting as an extension of clients marketing team, the account manager has overall ownership of allocated campaigns and driving the results.

02

Weekly Reporting

Transparency and communication are vital elements to the success of the process. Each campaign benefits from weekly reporting which is generated by our own proprietary reporting system 'bright Metrics' whereby critical success factors are reviewed, revised an optimised.

03

KPI Based Campaigns

Every campaign is built around predefined key performance indicators (KPI's), these are crucial for driving, measuring and ultimately defining the success of the activities and delivering return on investment (ROI).

04

Modular Service

We adopt a modular approach to every campaign to ensure transparency and a phased approach to implementation. Every element of the campaign is covered form housekeeping to tech SEO.

05

Market Intelligence

We ensure market insights fuel our process. Our account managers scan the landscape and use the intelligence to help accelerate every campaign ensuring best practice principles are being applied for maximum results.

Managing
your Google
Shopping Ads
for you

Our PPC Team are all google accredited professionals who have vast amounts of experience
with Google Merchant Centre and Google Ads. They are well versed to setup a product feeds utilising your data and improve upon the information you provide to increasing conversions.

Our PPC team are well recognised for their expertise and contributions in the digital marketing landscape. They regularly attend industry events and contribute articles to industry magazines such as Search Engine Land & Search Engine Watch.

Our PPC Process

We follow a robust PPC account management process that has evolved to cover a variety of different factors when working on any website we manage. This process follows a series of clear guiding principles that cover all onsite opportunities.

Every account we manage has a dedicated account manager who reports weekly on the mutually agreed KPI targets. We have our own proprietry reporting software, Bright metrics which allows our PPC managers to be even faster and more efficient in identifying opportunities.

We adopt a transparent and modular service approach that gives clients visibility on work in progess. Our ignition reports help traffic light priority areas for growth and we use market intelligence to help expediate the ranking rate.

Tracking & Reporting

Our experience has led us to realise that reporting is one of the most critical elements of running any digital marketing campaign.

As a leading Pay Per Click Marketing Agency, we took the initiative and released our own proprietary reporting tool called Bright Metrics.

This tool allows our clients to access their campaign reporting at anytime, day or night, and gives up to date performance information on how much media spend has been commited, how many sales or leads have been driven, and what work we have been doing.

Our clients have found that they are more informed about the work we are doing thanks to this tool and are happy to continue to partner with us as their choice of PPC Agency.

User Experience

Our team of PPC analysts are all experts in User Experience and appreciate the difference a UX programme can make to a campaign. Therefore, our PPC agency services include analysis of your website and user experience, with reports delivered to your web team on how to improve the conversion rates and user journey for an increase in Return on Investment.
By delivering a full service approach to PPC marketing in this way, we ensure we will increase the usability of our clients websites which will also increase the performance of not just the traffic we drive through our PPC advertising, but any traffic that lands on the website overall. Great value for all of our clients.

User Experience Services

Landing Page Optimisation

We will utilise our expertise and industry knowledge to improve the effectiveness of your landing pages.

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A/B Testing

We can setup multi-variant tests to measure the effectiveness of different styles of copy and page layouts.

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Funnel Optimisation

We can analyse your entire digital sales funnel and optimise it from entry click to cart success.

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Trusted by some of the worlds biggest brands and organisations.

Let us audit your
PPC strategy
for your business

Get our expert team to look at your existing ad accounts for an honest review of your performance.

Fixed Management Fees

We charge fixed fees per month, not a percentage of spend, so you know exactly where you are each month.

Google Qualified Experts

Our PPC Managers are all Google qualified, able to build the most optimum campaigns for your business.

Proactive & Agile Team

Our team is championed to continuously come up with new ideas and better ways of working to improve your performance.

Daily Analytics & Reporting

Our system Bright Metrics reports daily on campaign clicks, traffic and sales.

Got a project?
Let's talk!

Send us your enquiry and we will be in touch to discuss your PPC marketing needs and an account audit.