The Marketors uses its extensive international network of marketing consultants to give clients exposure to the best-practice techniques that have been tried, tested and proven across some of the world’s largest brands.
The market assessment and situation analysis provides valuable insights that inform the strategic direction and enables businesses to make informed decisions.
EnquireFrom carrying out customer surveys to detailed market analysis and research to help you identify the market size, customers, competition, marketshare and overal viability.
EnquireMarket segmentation is the process of dividing a market of potential customers into clusters, groups, or segments, based on differing characteristics to allow for specific targeting and personalisation.
EnquireTargeting involves concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match the businesses product or service offerings.
EnquirePostioning is final stage in the STP process and is critically important to the strategy. The objective is to establish the identity of the brand and contol how its percieved.
EnquireOnce you have developed your strategy, the marketing planning phase brings together the marketing mix. Product, Place,Price, Promotion, People, Process, Physical evidence.
EnquireOur team of consultants are experienced in tackling the problems faced by businesses of every size, small, medium or large. We work with organisations all over the world to help them raise their capability in sales and marketing to support and drive their business strategy.
Positive and transformational impact is at the heart of our offerings and our approach is consultative, solution oriented and focused upon measurable results for the individual and organisation.
Using our extensive experience, best practice methodology, tools and framweorks like the SOSTAC® planning approach, we build world-class performance through our customised and bespoke solutions which are driven entirely by business needs.
Our global reach, extensive knowledge and vast experience ensures that no matter what the business issue, we can be relied upon to improve your marketing, communications and sales capabilities.
This is the situation analysis the encompases insight from your own organisation, competitors and customers. It looks at the marketing orientation, the landscape and results in a SWOT analysis.
Where are we now?If you dont know where you are going then how will you get there? The setting of objectives and KPI's at this stage should be a SMART - Specific, Measurable, Attainable, Realistic and Time Bound.
Where are we going?The strategy refers to the direction the business will take to attain the objectives. Creating a strategy consists of drawing a roadmap underpinned by the strategic direction. ie: New products. New Customers, New Markets, Customer retention.
How do we get there?The tactic are the techniques to deploy that will be most effective in achieving the strategic aims. Direct targeting, email campaigns, Social media channels, SEO,PPC etc.
How exactly ?These are the deatils of the tactics, the goals that need to be achieved, the milestones, the sprint activity, Who does what and when? internal or external resource allocation.
What is the plan?It's imperative to continually monitor progress and adjust the tactics or strategy to optimse the results. this phase ensures progress is charted and the outputs utilised for continued success.
How do we measure?No problem, we work with many organisations to evaluate the effectiveness of the marketing and sales teams. We provide a full range of training solutions, online, face-to-face and blended to raise organisational capabilies, competence and confidence.
If you dont have specific expertise or have lost team memebers and talent through redundancies or rightsizing then through our outsourcing, consultancy, coaching and mentoring services we can help plug the gap.
Whatever the project, our team are used to short and long term projects and can help facilitate a lean and agile approach to building your business.
If you dont have the people, expertise or time needed to keep up with your marketing and feel that you would benefit from expert direction, return on investment ROI, and a flexible resource then get in touch.
We specialise in all in all marketing disciplines and can provide the right expertise, at the right time, at the right price.
Its good to talk! Send us your enquiry and we will be in touch to discuss yourneeds and set up a free consultation.
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